The entire burgeoning African consumer sector including that of Zimbabwe offers attractive opportunities to businesses looking to enter that market. The key to unlocking these opportunities is sound commercial navigation and strong sector insights. In addition, understanding the intricacies of the local consumer landscape is crucial. From 'farm to fork', the entire consumer value chain offers exciting potential. Business practices and commercial climates may vary from region to region, but there is one thing that rings true: Africa has millions of expectant consumers-in-waiting. Zimbabwe is no different! Retailers, and businesses through the consumer chain, which formulate competitive strategies and team up with the right local partners, are well positioned to benefit as Zimbabwe enters the new era.
Across the continent, both local and international supermarket brands like Shoprite, Game, Checkers, Woolworths, Edgars and Spar are expanding as they scramble for every inch of available space in shopping and retail infrastructure developments.
Their is scope to suppliers to those industries, POS equipment to shopfitting to the supply of retail products and foods.
Interestingly, the battle for retail supremacy in Zimbabwe won’t only happen in physical retail chains. eCommerce giants have grown quite impressively in the last few years. Both internet-based retail businesses now have a combined worth of over $1 billion in Africa. In fact, the battle ground for Zimbabwe’s retail market will move beyond the continent’s shores. New eCommerce entrants now make it possible for Africans to shop directly from retailers in the USA, UK and China. Zimbabwe was known to have one of the fastest growing retail markets in the world in the 1990s.